Launch House for Company Builders

The challenge

An automobile manufacturer transforms itself into a mobility provider – and establishes a software organisation with several thousand employees. How do you organise the initial phase of collaboration between new colleagues from different areas of the group when only one thing is clear: we want to shape the mobility of tomorrow and establish a new culture of collaboration and leadership to achieve this.

Our solution

• Establish and operate agile Launch House that brings transformation to life (‘Walk In Change’)

• Launch House operations with +40 people from 20 internal entities and partners

• Collaboration Manifesto with jointly supported principles

• Develop a collaboration model that does not require disciplinary leadership

• Weekly sync days in cross-functional teams. Operational work takes place during the week between sync days

• Switch to digital formats during the Covid-19 pandemic

Results

• Launch House operates for several months before the software spin-off begins operations

• Development of new corporate brand/branding, corporate design, intranet presence and change communication.

• Future employees and managers are informed about their new employer.

• Digital Tech Show (>2,500 PAX)