Winning in tomorrow's business - today
Challenge
An energy supplier wants to co-creatively identify and evaluate new business models in order to prepare for technological innovations and changing customer behaviour.
Solution
Co-creative collaboration with trend research companies
Research change drivers and create long list with +50 options
Develop shortlist and have it evaluated by a cross-functional client team
Brief description, visualisation and financial potential assessment of all shortlisted business models
Outcome
In an interactive workshop sequence, 10 business model innovations are selected for piloting. After this starting signal, the participating company departments initiate corresponding projects and reporting structures.